TABLE OF CONTENTS
Title Page i
Table of Contents vi
Chapter One: Introduction
1.1 Background to the Study 1
1.2 Statement of the Problem 3
1.3 Research Questions 4
1.4 Research Hypotheses 4
1.5 Purpose of the Study 5
1.6 Scope of the Study 6
1.7 Significance of the Study 7
1.8 Limitations of the Study 8
1.9 Operation Definition of Term 9
Chapter Two: Literature Review
2.1 Introduction to the Study 11
2.2 Current Literature Review 12
2.2.1 Objective of Purchasing and Supply Activities 12
2.2.2 Organization of Purchasing and Supply 15
2.2.3 Purchasing Order/Requisition 18
2.2.4 Quotation and Price 21
2.2.5 Procedure and Receipt of Material 26
2.2.6 Relationship between Purchasing Department
and other Department 30
2.3 Relevant Theories of the Review 32
2.4 Summary of the Chapter 34
Chapter Three: Research Methodology
3.1 Research Design 36
3.2 Population of the Study 36
3.3 Sample/Sampling Techniques 36
3.4 Instrumentation 37
3.5 Data Collection/Analysis 37
Chapter Four: Data Analysis, Interpretation and Discussion
4.1 Presentation of Data 39
4.2 Analysis of Data 39
4.3 Test of Hypothesis 42
4.4 Decision of Findings 48
Chapter Five: Summary of Findings, Conclusion and Recommendations
5.1 Summary of Finding 50
5.2 Conclusion 51
5.3 Recommendations 52
The Nasco Group of companies was established in Jos in 1963 by Nasirudeen’s father Ahmed Idris Nasirudeen. The company grew from its small roots to become a major conglomerate with four major manufacturing units and other investments in the service sector. The company has a strong focus on a gro-business and is involved in backward integration in this sector.
In 1981, Nasirudeen became the Managing Director of Nasco Estate Company Limited, Lagos, Nigeria. By 1983, he had become Vice President of Nasco International, Miller Italy. In 1990, he assumed the office of President of Nasco Group Nigeria Limited, until 1999, when he was elevated this time as the Vice Chairman of Nasco Group International Milar Italy. Since 2004 Nasirudeen has served in Chairman/CEO of Nasco Group Limited, Jos.
Nasco Group is one of the largest fast moving consumer goods (FMCG) companies in the West African region from its headquarters in the heart of Nigeria, the company manufacturers and distributes an outstanding collection of popular brands across the food and household sectors. Nasco takes great pride in making superior products in a manner that is consistent with the highest standards of corporate behaviour.
Nasco is very passionate about providing people with the essentials for a quality life and it has one of the most efficient distribution networks in the region ensuring that its products. Today Nasco is the largest private employer and tax payer in Plateau State, and one of the largest private employer in all of Northern Nigeria. Its various sites and offices are directly sustain the employment and livelihood of 350,000 people across the nation.
The high rate of inflation in the country, the complexity of modern business activities, its interaction with the environment, dynamic and changing of marketing environment.
The present economic situation in Nigeria indicates that business organization should deliciously carry out marketing planning in order to make effective use of available scarce resources. Further, the competitive nature of business activities demands that companies should formulate their marketing efforts into an action programme that will help to increase their shares as it has been observed.
It is therefore, relevant at this period of structural adjustment programme to undertake studies on marketing planning to maximize problems encountered by companies in an attempt to integrate and coordinate their marketing efforts in a current marketing programme.
Marketing planning may be done formally or informally in a simple or sophisticated manner. Planning these days is investable when economic and other market condition pose challenge to managers. The idea behind this research work is therefore to highlight the problem against elective marketing planning in a business organization.
The pertinent statement of this research work are:
An hypothesis is a tentative statement of plausible assumption, the validity of which is yet to be known. Here are some statements of reasonable assumption made later subjected to test.
Ho: Marketing planning is not valuable to management decision making of an organization.
Hi: Marketing planning is valuable to management decision making of an organization.
Ho: Inventory management has no relationship with effective planning.
Hi: Inventory management has a relationship with effective planning.
The purpose is to analyze the importance of effective marketing planning in relation to the present companies’ product. Also to improve the local way of product thereby the generation of revenue helps the corporation to have enough financial resources to assist the consumers and workers to be able to stand on the fact instead of depending on imported raw materials.
Finally, the aim of the research is to investigate how the organization objectives are achieved and the possible means of solving problem relating to how management set up specific objectives.
The study examines how organization plan the requirement of a good marketing plan will also be looked into.
Finally, an attempt has been made to proffer some recommendations as solution to most marketing problem discussed.
The significance of this study can never be over-emphasized. The study will be very significant to the organization under the study, because it will enable them to know the importance and intricacies of marketing planning. It will enable them to know the regulation and restriction governing marketing planning.
In a similar vein, it is also significant to other organization who are engaged in producing goods with misleading information to gain a higher share of the market by reminding them of the regulations and restriction governing marketing planning.
It will also serve as an influence materials to other researchers who want to make further research into the study.
The conduct of research in Nigeria is confronted with challenges in order to put together materials that are necessary for this research, some of the difficulties encountered are:
In this study, the following definition is relevant to the terms in marketing planning and business organization shall be adopted
Marketing: This can be defined as people with need to satisfy, money to spend and willingness to spend it, thus, in marketing, demand for any product or services.
Services: According to American Marketing Association (AMA, 1960), defined marketing as the consisting of the performance of business activities that derive producer to consumer or users.
Marketing Planning: This involve in deciding on marketing strategies that help the company to attain in overall strategies objectives (Jotter and Armstrong, 2010).
Planning: Is a systematic and continuous managerial process involving the anticipation and assessment of problem, opportunities and corporate capabilities as well as the specification of the goals to be achieved and the actions to be undertaken to achieve them (Cherington, 1928).
Business: This is an enterprise or firm, as an organization involved in the trade of goods and services, or both to consumer. Business is prevalent in capitalist economics, where most of them are privately owned and provide goods and services to customers in exchange of other goods, services or money (Kotler, 1988).
Organization: Is a social unit of people that is structured and managed to meet a need or to pursue collective goals. Organizations are open system – they affect and are affected by their environment.
OTHER SIMILAR MARKETING PROJECTS AND MATERIALS