Project Topic:

ONLINE ADVERTISING AND CONSUMERS’ PERCEPTION ON PURCHASE DECISION OF SMARTPHONES

Project Information:

 Format: MS WORD ::   Chapters: 1 - 5 ::   Pages: 54 ::   Attributes: Questionnaire, Data Analysis  ::   906 people found this useful

Project Department:

ADVERTISING UNDERGRADUATE PROJECT TOPICS, RESEARCH WORKS AND MATERIALS

Project Body:

TABLE OF CONTENTS

CHAPTER ONE: INTRODUCTION

1.1       Background to the Study                                                                                           

1.2       Statement of the Problem                                                                                           

1.3       Objective of the Study                                                                                               

1.4       Research Questions                                                                                                     

1.5       Hypotheses                                                                                                                 

1.6       Significance of the Study                                                                                           

1.7       Scope of the Study                                                                                                     7

1.8       Operational Definition of Terms                                                                                 7

CHAPTER TWO: REVIEW OF LITERATURE

2.0       Introduction                                                                                                                

2.1       Conceptual Model                                                                                                      

2.2       Review of Relevant Concepts                                                                                               

2.2.1    Online Advertising                                                                                                     

Content                                                                                                                                   

2.2.2    Consumer Perception                                                                                                  

2.2.3    Purchase Decision                                                                                                       

2.2.4    Smartphones                                                                                                               

2.2.4.1 Smartphone Market                                                                                                    

2.2.4.2 Consumers’ Perception of Smartphones                                                                     

2.2.4.3 Consumers’ Purchase of Smartphones                                                                       

2.3       Theoretical Framework                                                                                               

2.3.1    Gibson’s Theory of Direct Perception                                                                        

2.3.2    AIDA Model                                                                                                                          

2.4       Empirical Review                                                                                                        

2.5       Summary                                                                                                                     

CHAPTER THREE: METHODOLOGY

3.0       Introduction                                                                                                                

3.1       Research Design                                                                                                         

3.2       Population                                                                                                                   

3.3       Sample size and sampling Technique                                                                          

3.4       Research Instrument                                                                                                   

3.5       Validity of Research Instrument                                                                                

3.6       Reliability of Research Instrument                                                                             

3.7Administration of Research Instrument                                                                     

3.8       Method of Data Analysis                                                                                                                                                                                                                 

CHAPTER FOUR: DATA ANALYSIS, RESULTS AND

   DISCUSSION OF FINDINGS

4.0.      Introduction                                                                                                                

4.1       Demographic Characteristics of Respondents                                                            

4.2       Discussion of Findings                                                                                               

CHAPTER FIVE: SUMMARY, CONCLUSION AND

 RECOMMENDATIONS

5.1        Summary                                                                                                                     

5.2        Conclusion                                                                                                                 

5.3        Recommendations                                                                                                      

5.3.1        Smartphone Manufacturers, Marketers and Vendors                                                 

5.3.2        Online Advertising Platforms for Smartphones                                                         

5.4        Contribution to Knowledge                                                                                        

5.5        Limitation of the Study                                                                                              

5.6        Suggestion for Further Studies                                                                                   

References                                                                                                                  

Appendix                                                                            

Get the complete project »


Instant Share On Social Media:


Can't find what you are looking for?
Call (+234) 07030248044.

OTHER SIMILAR ADVERTISING PROJECTS AND MATERIALS

THE ROLE OF RADIO IN MOBILIZING WOMEN FOR POLITICS IN NIGERIA. PERIOD OF STUDY: (1961 – 2004)

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 75 ::   Attributes: Questionnaire, Data Analysis  ::   897 engagements

INTRODUCTION This system of communication that is Radio pays a major role in mobilisation of women for politics in Nigeria. For the majority of women groups in Nigeria, improving the lots of Nigerian...Continue reading »

THE IMPACT OF ADVERTISING ON THE DEVELOPMENT OF THE MEDIA

 Format: MS WORD ::   Chapters: 1 - 5 ::   Pages: 63 ::   Attributes: Questionnaire, Data Analysis, Abstract

CHAPTER ONE INTRODUCTION BACKGROUND TO THE STUDY The attitude of people towards promotion differs. Some people are of the opinion that promotional activities particularly advertising paint a disto...Continue reading »

THE IMPACT OF ADVERTISING ON THE DEVELOPMENT OF THE MEDIA

 Format: MS WORD ::   Chapters: 1 - 5 ::   Pages: 63 ::   Attributes: Questionnaire, Data Analysis, Abstract

CHAPTER ONE INTRODUCTION BACKGROUND TO THE STUDY The attitude of people towards promotion differs. Some people are of the opinion that promotional activities particularly advertising paint a disto...Continue reading »

FOREIGN TELEVISION STATIONS’ REPRESENTATION AND THE PERCEPTION OF NIGERIA’S IMAGE BY YOUTHS IN SELECTED UNIVERSITIES IN SOUTHWEST NIGERIA

 Format: MS WORD ::   Chapters: 1 - 5 ::   Pages: 54 ::   Attributes: Questionnaire, Data Analysis  ::   804 engagements

CHAPTER ONE INTRODUCTION 1.1 Background to the Study From the beginning, communication has been an integral part of the human society. It has taken many forms from the ancient cave painting to mobi...Continue reading »

FOREIGN TELEVISION STATIONS’ REPRESENTATION AND THE PERCEPTION OF NIGERIA’S IMAGE BY YOUTHS IN SELECTED UNIVERSITIES IN SOUTHWEST NIGERIA

 Format: MS WORD ::   Chapters: 1 - 5 ::   Pages: 54 ::   Attributes: Questionnaire, Data Analysis

CHAPTER ONE INTRODUCTION 1.1 Background to the Study From the beginning, communication has been an integral part of the human society. It has taken many forms from the ancient cave painting to mobi...Continue reading »

THE ROLE OF AFRICA INDEPENDENT TELEVISION IN PROMOTING POPULAR CULTURE AMONG YOUTHS IN KADUNA METROPOLIS

 Format: MS WORD ::   Chapters: 1 - 5 ::   Pages: 76 ::   Attributes: Questionnaire, Data Analysis  ::   791 engagements

CHAPTER ONE INTRODUCTION 1.1 Background of the Study In view of growing numbers of involuntary unemployed youth, governments need to apply appropriate strategies to promote the work culture among ...Continue reading »

What are looking for today?

WHAT OUR CUSTOMERS ARE SAYING:
  • 1. Asad from Kardan said "useful information, thank you.".
    Rating: Very Good
  • 2. Mwanasinjale Bruno Y. from Catholic University College Of Mbeya (CUCoM) said "Conglatulation to all supporters of the project clue. For what your doing has great impact to the society".
    Rating: Excellent
  • 3. Agaji Gabriel from Federal University of Agriculture Makurdi said "Projectclue is the best for free research topics and material. Kudos to you guy.".
    Rating: Very Good
  • 4. Abiola Adesanya from University Of Lagos Nigeria said "The best portal for undergraduate research projects and free project topics in Nigeria. Kudos to you guys! Project Clue".
    Rating: Very Good
  • 5. Dabung Timothy from University of Jos said "The effect of job stress on employees performance".
    Rating: Excellent
  • 6. Elkanah Umma from Ahmadu Bello University Zaria said "I had wonderful working experience from you guys. Your side is perfect for research! Keep helping the customers.".
    Rating: Very Good