PERFORMANCE EVALUATION OF NEW PRODUCTS DEVELOPED IN THE BANKING INDUSTRY 1999-2004

CHAPTER ONE

1.1 BACKGROUND OF THE STUDY.

The history of banking in Nigeria dates back to pre- independence period, the establishment of banking was motivated by the urge on the part of government to inculcate banking culture in the people and the desire of the people themselves to means of making financial intermediation easy, in the recent time between 1999- 2004 a lot of techniques are used by bankers to facilitate customers services and customers satisfaction which has had to the introduction of the new products developed in the banking industry.

These new products developed in the banking industry today revolves around electronics banking and information technology, as a result of this, the researcher seeks to study the performance and evaluation of the new products developed in the banking industries between (1999-2004).

1.2 STATEMENT OF THE PROBLEM

This research is designed to find out the performance and evaluation of the new products developed in evaluation of the banking industry between 1999-2004. Therefore the statement of the problem in the research work remain thus to what extent has the new product in the banking industry today been able to meet customers satisfaction.

In looking at the statement of the problem need to bear in mind that some customers needs that are peculiar to their own circumstance while some for reason that could be general. The ability of this new product in the banking industry is to meet customers needs and facilities their satisfaction to determine is to meet efficiency.

1.3 OBJECTIVE OF THE STUDY

In the view of the problem identified the study will achieve the following objectives.

1.     To identify the delivery strategies of the products and services in our bank.

2.     To find out if the new products developed by bank is convenient to customers.

3.     To find out if these new products developed by bank satisfies customers needs.