ProjectClue.com WhatsApp or Call Us

projectclue whatsapp icon07030248044

Project Topic:

THE IMPACT OF GRAPHIC PRESENTATION IN NEWSPAPER PRODUCTION: A CASE STUDY OF THE TIDE NEWSPAPER AND BEACON NEWSPAPER

Project Information:

 Format: MS WORD ::   Chapters: 1 - 5 ::   Pages: 63 ::   Attributes: Questionnaire, Data Analysis  ::   2,711 people found this useful

Project Department:

JOURNALISM AND MEDIA STUDIES UNDERGRADUATE PROJECT TOPICS, RESEARCH WORKS AND MATERIALS

Project Body:

CHAPTER ONE 

INTRODUCTION 

1.1   BACKGROUND TO THE STUDY 

Graphic presentations have a powerful impact on a viewer’s attitude, and this impact cannot be created by text alone. In a newspaper context, the presence of a photograph will significantly alter the consumer’s attitude toward the framed issue. Graphic presentation is not just doing any drawing you like. There are conventions and various styles and techniques that are used. Graphic presentation as the name suggests is communication using graphic elements. These elements include symbols such as glyphs and icons, images such as drawings and photographs, and can include the passive contributions of substrate, color and surroundings. It is the process of creating, producing, and distributing material incorporating words and images to convey data, concepts, and emotions. The field of graphic presentations encompasses all phases of the graphic communications processes from origination of the idea (design, layout, and typography) through reproduction, finishing and distribution of two- or three-dimensional products or electronic transmissions Houston, Childers, and Heckler (1987) noted that little research examined the effects of nonverbal message elements on consumer information processing. They also proposed that the nature of pictorial stimuli suggests that pictures can be used effectively to embed expectations within a message or news. If this is true, there are many implications for advertisers and news producers alike. For instance, Singh, Lessig, and Kim (2000) show that advertisers use pictures for several reasons, including getting attention. In newspapers, visuals have proven to be a crucial connection point, and Moses (2002) noted that graphics, photographs, and headlines get far more attention from readers than text does. In a marketing saturated environment, winning the consumer’s attention is half of the battle. Furthermore, the mere association of a product with a positively evaluated stimulus like an attractive picture, regardless of the picture content, may be sufficient to alter attitude toward the product “without any rational belief change preceding the effect” (Harris, 1983). If it is understood how consumers react to pictures in the marketing context, insight can be gained into how photographs serve to influence news consumers. Advertisement and news practices appear to be predicated on the belief that vivid information is more persuasive than pallid information, with vividness typically viewed as a characteristic of the stimulus; hence; pictures are vivid and verbal statements are pallid (Kisielius & Sternthal, 1984). Persuasion is usually measured by asking subjects to make attitudinal judgments about the message promotion. Within the advertising and news framework, one can study the impact of images in relation to influencing consumer perception and attitude. The research of graphic presentation in news and advertising has focused on two broad categories: the effects of pictorial messages on memory and the impact of pictures on consumer attitudinal response (Houston et al., 1987). The attitudinal studies are significant because the manner in which graphics influences a consumer’s opinion toward an advertisement or news could realistically explain the way a photograph influences a news consumer’s opinion about an article, or the issue discussed in the article. Petty and Cacioppo (1981) have defined attitude as “a general and enduring positive or negative feeling about some person, object, or issue” (Morris, Woo, Geason, & Kim, 2002). The visual component in advertisements may affect both the formation of product attribute beliefs and attitude toward the advertisement (Mitchell, 2001). If the images in an advertisement or news can directly affect a consumer’s perception and attitude, what is portrayed in those images is crucial. 

1.2   STATEMENT OF THE PROBLEM 

According to Mitchell (2001), the visual elements of news and advertisements may affect perception and attitudes in at least two ways. First, consumers might make presumptions about the news or advert based on the graphic information presented. These presumptions may “result in the formation or change of beliefs about the published information” (Mitchell, 2001, p. 21). Second, if the graphic element is positively or negatively evaluated, it might affect a brand attitude operating through perception toward the news and information. In essence, the valence of a photograph can significantly influence a consumer’s perception toward information. More often, graphics element are constantly used in newspaper production with a view of providing the readers the vivid information. This development has led to provision of accurate and correct information on various sensitive topics. However, the researcher is examining the impact of graphic presentation in newspaper production.

 1.3   OBJECTIVES OF THE STUDY 

The following are the objectives of this study: 1.  To examine the impact of graphic presentation in newspaper production. 

2.  To examine the features of graphic presentation in newspaper production.

 3.  To identify the advantages of graphic presentation in newspaper production. 

1.4   RESEARCH QUESTIONS 

1.  What is the impact of graphic presentation in newspaper production? 

2.  What are the features of graphic presentation in newspaper production? 

3.  What are the advantages of graphic presentation in newspaper production? 

1.5   SIGNIFICANCE OF THE STUDY 

The following are the significance of this study: 1.  The outcome of this study will educate the managers of newspaper production companies and the general public on the impact, features and advantages of graphic presentation in newspaper production. 

2.  This research will be a contribution to the body of literature in the area of the effect of personality trait on student’s academic performance, thereby constituting the empirical literature for future research in the subject area. 

1.6   SCOPE/LIMITATIONS OF THE STUDY 

Get the complete project »


Instant Share On Social Media:


Can't find what you are looking for?
Call (+234) 07030248044.

OTHER SIMILAR JOURNALISM AND MEDIA STUDIES PROJECTS AND MATERIALS

AN ANALYSIS OF NEWSPAPER READERSHIP PATTERN AMONG THE YOUTHS

 Format: MS WORD ::   Chapters: 1 - 5 ::   Pages: 54 ::   Attributes: Questionnaire, Data Analysis  ::   3267 engagements

ABSTRACT This study was carried out to determine the Newspaper Readership pattern among the youth. This arose because it was thought that the youths did not read newspapers and their use of other med...Continue reading »

AN APPRAISAL OF PRESS FREEDOM IN AFRICAN SOCIETIES

 Format: MS-WORD ::   Chapters: 1 - 5 ::   Pages: 85 ::   Attributes: Questionnaire, Data Analysis  ::   2712 engagements

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Siebert, Peterson and schramm in describing the Operation of the press in their book entitled four Theories of the press said that, “The...Continue reading »

AN APPRAISAL OF PRESS FREEDOM IN NIGERIA UNDER CIVILIAN RULE

 Format: MS WORD ::   Chapters: 1 - 5 ::   Pages: 63 ::   Attributes: Questionnaire, Data Analysis  ::   2548 engagements

ABSTRACT This topic of research, “An Appraisal of Press Freedom Under Civilian Rule (A case study) is a top flight, thought provoking and interestingly challenging especially in our contemporar...Continue reading »

ASSESSMENT OF CAREER FULFILMENT AMONG PRACTING RADIOGRAPHERS IN SOUTH EAST NIGERIA

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 68 ::   Attributes: Questionnaire, Data Analysis  ::   2976 engagements

CHAPTER ONE INTRODUCTION Background of the study Career fulfillment of radiographers has been found to be an important factor affecting productivity and has received considerable interest. The subj...Continue reading »

ASSESSMENT OF READERS’ PERCEPTION OF THE USE OF PHOTOGRAPHS IN NIGERIAN NEWSPAPERS

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 68 ::   Attributes: Questionnaire, Data Analysis  ::   3003 engagements

CHAPTER ONE INTRODUCTION Background of the study For many years, photography has played an increasingly important role in the various media of mass communication that use visual messages to dissemi...Continue reading »

CHALLENGES FACING THE MEDIA ORGANISATION IN DISSEMINATION OF INFORMATION

 Format: MS WORD ::   Chapters: 1 - 5 ::   Pages: 55 ::   Attributes: Questionnaire, Data Analysis  ::   2064 engagements

ABSTRACT The subject matter of this work is “challenges facing the media in Dissemination of information” in carrying out the research work, the researcher adopted the survey design using...Continue reading »

What are looking for today?

WHAT OUR CUSTOMERS ARE SAYING:
  • 1. Abubakar Sani from Nigerian Investment Promotion Commission said "I had a wonderful experience using ProjectClue, they delivered not only on time, but the content had good quality. I recommend ProjectClue for any project research work.".
    Rating: Excellent
  • 2. Ogunniran Olawale from Ekiti state university said "Projectclue is really safe and reliable Quick access to project works Nice customer service Fast delivery of request Recommend this toy fellow students ".
    Rating: Excellent
  • 3. Fahat Nasir from isa kaita college of education dutsinma said "Fish farming a solution unemployment ".
    Rating: Very Good
  • 4. Ajimbi Oluwarotimi from Theology school osun said "Good ".
    Rating: Very Good
  • 5. Clement Abdullahi Ogiji from National Open University of Nigeria said "I am a living witness and have recommended project clue to a lot of students, so far none have been disappointed, very reliable and, trustworthy and dependable".
    Rating: Excellent
  • 6. Jhuee from Sultan national high school said "Good quality. I recommend project clue for any project research work.".
    Rating: Excellent