Project Topic:

INFLUENCE OF SOCIAL MEDIA ON THE PRACTICE OF PUBLIC RELATIONS IN AN ORGANISATION (A CASE STUDY OF GLOBAL COMMUNICATION LIMITED) GLO

Project Information:

 Format: MS WORD ::   Chapters: 1 - 5 ::   Pages: 79 ::   Attributes: Questionnaire, Data Analysis, Abstract  ::   3,302 people found this useful

Project Department:

PUBLIC RELATIONS UNDERGRADUATE PROJECT TOPICS, RESEARCH WORKS AND MATERIALS

Project Body:

Abstract

The research which examined the Influence of  Social Media on the practice of Public Relations in an Organisation  with a case study of Global Communication Limited (GLO) shown that the use of social media has increased among consumers around the world, causing an increase in the adoption of social media as tactics and means of sharing information among many public relations professionals because of its cost effectiveness, speed delivery of message, effective feedback and interactive. This new form of communication is growing at such a rapid pace, it is important to analyze the effect of social media on the practice of public relations because communications world is dramatically moving in a digital direction and those who understand this transformation will communicate much more effectively than those who do not.” Public relations practitioners are in the business of communicating with publics and therefore must understand this transformation in order to communicate effectively. However, due to the fast-paced growth of social media, it is difficult for these professionals, as well as the universities training future professionals, to keep current. Blogs, for example, are increasing in popularity because they give independence from traditional editors and media gate keeping (Pavlik, 2007). The use of blogs as a means to gather information is increasing as well as the posting of blogs to better position oneself in he eyes of the public The survey of public relations professionals revealed that they value social media more than they actually use it; however, a majority of respondents believe social media have changed the way their organizations communicate. Respondents’ answers showed that they and their firms are not measuring the impact of social media practices even though most agreed that public relations practitioners should measure who is talking about their organization or their clients’.

Get the complete project »


Instant Share On Social Media:


Can't find what you are looking for?
Call (+234) 07030248044.

OTHER SIMILAR PUBLIC RELATIONS PROJECTS AND MATERIALS

THE EFFECT OF SOCIAL MEDIA ON THE PRACTICE OF PUBLIC RELATIONS: A Case Study of Global Communication Nigeria Ltd.

 Format: MS WORD ::   Chapters: 1 - 5 ::   Pages: 75 ::   Attributes: Questionnaire, Data Analysis, Abstract  ::   5333 engagements

ABSTRACT The use of social media has increased among consumers around the world, causing an increase in the adoption of social media as tactics and means of sharing information among many public rela...Continue reading »

IMPACT OF PHOTOGRAPHS IN GRAPHICAL DETAILS OF AN EVENTS (A case study of Newspaper Photographs of the Bombing of the United Nations Office in Abuja)

 Format: MS WORD ::   Chapters: 1 - 5 ::   Pages: 51 ::   Attributes: Questionnaire, Data Analysis, Abstract  ::   2089 engagements

CHAPTER ONE 1.0 Introduction 1.1 Background to the Study Print media are over the years compete and struggling to survive. One basic tactic newspapers and magazines have often used to propel their ...Continue reading »

The role of Public relations in Achieving Millennium Development Goals

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: N/A ::   Attributes: Questionnaire, Data Analysis  ::   2773 engagements

CHAPTER ONE INTRODUCTION BACKGROUND TO THE STUDY This project comes up as a result of the observation made about ways that public relations can help to achieve the millennium development goals. Over...Continue reading »

NIGERIA’S IMAGE AND THE PLACE OF THE PUBLIC RELATION IN ITS RECONSTRUCTION: (A CASE STUDY OF THE PUBLIC RELATION PRACTIIANCERS IN ENUGU URBAN)

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 49 ::   Attributes: Abstract, Table Of Content, Questionnaire, Data Analysis  ::   1637 engagements

ABSTRACT Nigeria’s image to foreign countries over the years does not hold water, hence the choice of the topic.This work is emphasizing on how the public relations can help in reconstructing N...Continue reading »

RETIREMENT POLICY AND PROBLEM OF IMPLEMENTATION IN NIGERIA PUBLIC SECTOR

 Format: MS WORD ::   Chapters: 1 - 5  ::   Pages: 64 ::   Attributes: Abstract, Table Of Content, Questionnaire, Data Analysis

ABSTRACT The research provides a conceptual and theoretical study of retirement policy and the problem of implementation in Nigeria public sector. It analyzes retirement policy in Nigeria public sect...Continue reading »

THE ROLE OF FEDERAL GOVERNMENT IN CO-OPERATIVE DEVELOPMENT IN NIGERIA. (A CASE STUDY OF ENUGU STATE)

 Format: MS WORD ::   Chapters: 1 - 5  ::   Pages: 47 ::   Attributes: Abstract, Table Of Content, Questionnaire, Data Analysis  ::   2612 engagements

ABSTRACT Co-operative Operation and Administration has been written primarily o satisfy the demands many student in the school of financial studies who have for a factual and authoritative course on ...Continue reading »

What are looking for today?

WHAT OUR CUSTOMERS ARE SAYING:
  • 1. Asad from Kardan said "useful information, thank you.".
    Rating: Very Good
  • 2. Mwanasinjale Bruno Y. from Catholic University College Of Mbeya (CUCoM) said "Conglatulation to all supporters of the project clue. For what your doing has great impact to the society".
    Rating: Excellent
  • 3. Agaji Gabriel from Federal University of Agriculture Makurdi said "Projectclue is the best for free research topics and material. Kudos to you guy.".
    Rating: Very Good
  • 4. Abiola Adesanya from University Of Lagos Nigeria said "The best portal for undergraduate research projects and free project topics in Nigeria. Kudos to you guys! Project Clue".
    Rating: Very Good
  • 5. Dabung Timothy from University of Jos said "The effect of job stress on employees performance".
    Rating: Excellent
  • 6. Elkanah Umma from Ahmadu Bello University Zaria said "I had wonderful working experience from you guys. Your side is perfect for research! Keep helping the customers.".
    Rating: Very Good