BACKGROUND OF THE STUDY
For mass media organizations to make money and to survive in the long run, they must have constant sources or streams of revenue. Revenues come from sales, and the various categories of sales of a service or manufacturing firm are known as revenue streams. While measuring and reporting revenue is the domain of accounting and finance departments in organizations, determining new sources or streams of revenue is the responsibility of top management, strategic planners, and marketing forecasters.
Competition is driving down advertising rates of broadcasting and print media. The number of channels and newspapers are increasing while there is no infrastructure to support the presence of these channels. The audience has a shorter span of attention and they are fragmenting.
Under reporting of subscription fees have been a traditional problem and the advertising revenues are growing at slower rates every year. When faced with such a scenario broadcasters and print media are looking various avenues to increase revenues. Commercial may refer to: Advertising which is paid classified messages in newspapers, magazines, flyers, billboards, and paid announcements over radio and television to sell a product, item or service.
Commercial broadcasting is the practice of airing radio and television advertisements for profit, Radio advertisement, paid announcements over the radio to sell a product, item or services.Television advertisement, paid announcements over the television to sell a product, item or services.The five new or alternative funding options for public broadcasting stations include: television advertising, radio advertising, retransmission consent fees, paid digital subscriptions and digital game publishing.
The 14 existing sources from which public broadcasting already draws include: merchandise licensing, digital online advertising, education and state government fee-for-service arrangements, events, renting donor lists to direct marketers, tower leasing, production services. Some of the major sources of revenue for broadcasting media are: Commercials, Sales of Air, time to Freelance Presenters, Donations, Grants and Sponsors.
The research shall investigate the impact of advertising on the development of the media
STATEMENT OF THE PROBLEM
The problem confronting this research is to appraise the impact of advertising on the development of the media
OBJECTIVE OF THE STUDY
SIGNIFICANCE OF THE STUDY
1. The study shall project the various dimensions in which advertising impacts on the development of the media
2. It shall serve as a veritable source of information for advertising and media experts.
STATEMENT OF HYPOTHESIS
SCOPE OF THE STUDY
The study shall appraise the nature of advertising, functions and the impact of advertising on the development of the media
DEFINITION OF TERMS
Can't find what you are looking for?
Call (+234) 07030248044.
OTHER SIMILAR MASS COMMUNICATION PROJECTS AND MATERIALS
A CRITICAL ASSESSMENT OF NTA INTEGRATION PROGRAM ( A CASE STUDY OF NTA UYO)
TABLE OF CONTENT Title Page - - - - - - - - - Declaration - - - - - - - - - Approval Page - - - - - - - - - Dedication - - - - - - - - - Acknowledgement - - - ...Continue reading »
AN ASSESSMENT OF THE ROLE OF THE MASS MEDIA IN RE-BRANDING NIGERIA (A CASE STUDY OF NTA, CHANNEL 12, UYO)
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY One of the primary challenges faced by developing countries especially Nigeria stems from the breakdown of bordering between their internal and e...Continue reading »
ANALYSIS OF CHALLENGES FACING FREEDOM OF INFORMATION IN NIGERIA
The article on this topic (Analysis of challenges facing freedom of information in Nigeria) is an extract from the complete project material. The complete project work would be made available when you...Continue reading »
ATTITUDE OF NIGERIANS TO THE ROLE OF MASS MEDIA IN THE ENTHRONEMENT OF DEMOCRACY SINCE 1999
CHAPTER ONE INTRODUCTION The conventional wisdom among Third World planners today is that the mass media should integrate with the indigenous modes of communication in promoting development. This wi...Continue reading »
CHALLENGES OF THE FREEDOM OF INFORMATION BILL TO THE BROADCAST MEDIA ( A CASE STUDY OF NTA UYO)
TABLE OF CONTENTS Title page Declaration Approval page Dedication Acknowledgement Table of contents Abstract CHAPTER ONE Introduction 1.1 History of Case Study 1.2 Statement of General Study 1.3...Continue reading »
CONSTITUTIONAL JUSTIFICATION FOR PRESS FREEDOM IN NIGERIA
ABSTRACT In this study, Section 22 of the 1999 Constitution of the Federal Republic of Nigeria States that the press, radio, television and other agencies of the mass media shall at all times be free...Continue reading »
What are looking for today?
THE IMPACT OF HUMAN RESOURCE PLANNING ON ORGANIZATIONAL PERFORMANCE
62,754 people found this useful
THE EFFECT OF SOCIAL MEDIA ON STUDENTS PERFORMANCE IN LEARNING LISTENING COMPREHENSION
48,693 people found this useful
TAX ADMINISTRATION IN NIGERIA: CHALLENGES AND PROSPECTS, A CASE STUDY OF LAGOS STATE BOARD OF INTERN...
42,970 people found this useful
THE EFFECT OF TREASURY SINGLE ACCOUNT ON THE ECONOMY OF NIGERIA
42,613 people found this useful
IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR
40,210 people found this useful
CAUSES AND EFFECTS OF COMMUNICATION BREAKDOWN IN AN ORGANIZATION (A case study of champions’ brewe...
39,190 people found this useful