BACKGROUND OF THE STUDY
The recent decade has seen grocery business as one of the growth areas in the global economy, witnessing high growth rates in the developed countries and perching exponential growth in the emerging economies. Rapid growth being an important factor is also followed by increasing competition and emergence of new retailing formats of grocery business in shaping new scenario of grocery consumption in Nigeria. (Popkowski Leszczyc, Sinha, and Timmermans, 2000). Moreover, consumers of grocery goods now take many factors into account when selecting a grocery product. The consumers are becoming more sensitive in selecting grocery products hence increasing importance of grocery goods/products in establishing brand identities rather than just opening grocery goods/products. In the light of these, the study of how consumers choose grocery goods/products, and what drives their store choice, will be an important contribution retail sector and its affiliates in responding to the changing demands of customers and developments in retail sector. Grocery goods selection and consumption has been a topic of research for many researchers with different perspectives. Grocery goods, in particular continue to face structural changes, with some of the changes being reflected by consumer choices regarding their choice of consumption when it comes to groceries. The new options among grocery goods provide customers with alternatives that may increase consumption (Medina and Ward, 2009). “What influences the choice for the consumption of grocery goods?” Marketing practitioners have always put much emphasis on this question as it affects not only where consumers buy, but what and how much they buy.
STATEMENT OF THE GENERAL PROBLEM
Grocery consumptions has not been increasing over the years and in the era where policy makers are concerned with food security there is the need to examine the factors that influence the consumption of groceries goods in order to help with the marketing and consumption of these products. When the consumption increases, other things equal production will also appreciate.
The central problem, which this research study will tackle, is to identify and examine those factors that influence consumers’ purchase and consumption of grocery products and also ascertain how consumers react to those factors.
AIMS AND OBJECTIVES OF THE STUDY
The major aim of the study is to examine the factors influencing the choice for the consumption of grocery goods in Nigeria. Other specific objectives of the study include;
H0: There are no factors that influence the choice for the consumption of grocery goods in Nigeria.
H1: There are factors that influence the choice for the consumption of grocery goods in Nigeria.
SIGNIFICANCE OF THE STUDY
The study would reveal the factors influencing the choice of consumption of grocery products which would greatly improve the consumption and marketability of diverse grocery products. The study would also be beneficial to students, researchers and scholars who are willing to develop more research on the subject matter.
SCOPE AND LIMITATION OF THE STUDY
The study is restricted to the factors influencing the choice for the consumption of grocery goods in Nigeria a case study of the staff of Federal university of technology Akure, ondo state.
LIMITATION OF THE STUDY
Financial constraint: Insufficient fund tends to impede the efficiency of the researcher in sourcing for the relevant materials, literature or information and in the process of data collection (internet, questionnaire and interview)
Time constraint: The researcher will simultaneously engage in this study with other academic work. This consequently will cut down on the time devoted for the research work.
Can't find what you are looking for?
Call (+234) 07030248044.
OTHER SIMILAR FOOD SCIENCE & TECHNOLOGY PROJECTS AND MATERIALS
ANALYSIS OF FOOD SECURITY AMONG CASSAVA HOUSEHOLDS IN ORLU L.G.A IN IMO STATE
CHAPTER ONE INRODUCTION 1.1 BACKGROUND OF THE STUDY Agriculture is an important sector in the economic development and food security in many countries including Nigeria. It supplies the food needs ...Continue reading »
ANALYSIS OF FOOD SECURITY AND POVERTY STATUS AMONG HOUSEHOLDS IN EHIME MBANO
ABSTRACT The research profers an analysis of food security and poverty status among households in Ehime Mbano It elucidates the nature of food security and poverty status, portrays the challenges of...Continue reading »
ANALYSIS OF THE HYGIENIC CONDITION OF CANTEEN FOOD SERVICES IN NIGERIA
CHAPTER ONE BACKGROUND OF THE STUDY. Canteen services stated way back in the 18th centaury, food and snacks are served as to the taste of the client. It may be seen as a place in the military, facto...Continue reading »
EFFECT OF MODIFICATION ON THE PHYSICAL PROPERTIES OF TIGER NUT STARCH (IMUMU)
ABSTRACT Starch from tigernut was isolated by wet milling process and physico-chemical properties of native and modified tigernut starches (cyperus esculetus) were analyzed. The carboxymethylated modi...Continue reading »
EFFECT OF SPICES EXTRACT GINGER, EXTRACT GARLIC AND SALT CONCENTRATION ON THE MICROBIAL LOAD OF LOCUST BEAN SEEDS (Parkia biglobosa)
ABSTRACT Effect of spices (garlic and ginger extract) and salt concentration on the microbial load associated with process ‘Iru’ (Pakia biglobosa) were investigated. The raw locust bean (...Continue reading »
EFFECTS OF THREE SELECTED SPICES: ALLIGATOR PEPPER, CLOVES AND GINGER ON THE QUALITY ATTRIBUTES OF KUNUN-ZAKI.
ABSTRACT Additives used in food processing can be natural or synthetic in nature. The use of natural additives in food processing has been encouraged due to the health hazards, non-nutritiveness and h...Continue reading »
What are looking for today?
THE IMPACT OF HUMAN RESOURCE PLANNING ON ORGANIZATIONAL PERFORMANCE
90,865 people found this useful
IMPACT OF E-LEARNING ON THE ACADEMIC PERFORMANCE OF UNDERGRADUATE STUDENTS (A CASE STUDY OF NATIONAL...
70,336 people found this useful
IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR
62,341 people found this useful
TAX ADMINISTRATION IN NIGERIA: CHALLENGES AND PROSPECTS, A CASE STUDY OF LAGOS STATE BOARD OF INTERN...
60,932 people found this useful
THE EFFECT OF SOCIAL MEDIA ON STUDENTS PERFORMANCE IN LEARNING LISTENING COMPREHENSION
57,971 people found this useful
THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE
56,676 people found this useful