This project which is a modest attempt to study the distribution system in the brewery industry taking consolidated breweries plc Awomama, brewery of “33” export large beer as a case study has been painstaking and systematically surveyed and analyzed by the researcher. As mentioned in the statement of purpose under chapter one, the main subjection of this study is to identify distribution problem and prospect in the beer market and the bight of both make some useful suggestions in that connection the researcher commenced this work by taking a quick and curso9ry look at the brief history and background information of the company chosen as the case study. Therefore the researcher highlighted the problems involved in the distribution operation of the company as well as other related marketing activities that have to do with distribution.
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