ProjectClue.com WhatsApp or Call Us

projectclue whatsapp icon07030248044

Project Topic:

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

Project Information:

 Format: MS WORD ::   Chapters: 1 - 5  ::   Pages: 89 ::   Attributes: Questionnaire, Data Analysis,Abstract  ::   9,061 people found this useful

Project Department:

MARKETING UNDERGRADUATE PROJECT TOPICS, RESEARCH WORKS AND MATERIALS

Project Body:

ABSTRACT                                                      

This study sought to determine the effects of packaging and branding on marketing productivity of Local made products with kingmos paints Ltd, Uyo take as the   focal point of study. A descriptive research was conducted and a judgmental sampling technique was used to select   thirty (30)  staff of the company. However, only twenty-six (26) responded to the questionnaire Research question were asked to guide the study. The instrument   for the study was the questionnaire.  Data collected were analyzed by used of descriptive statistics- frequencies and simple percentages. The finding of the study revealed that the firm under   study adopted the manufacture brand name for its products that it branded its product to serve as basis for advertising  furthermore; it  revealed that  effective package prevents chemical change of the  product. It was also revealed that packaging and branding has the selects of sales increase and increasing profits.  The paper provided recommendations that companies need to have good brand name for their products by employing brands managers, and that packaging technologists should be engaged in making packaging decisions. Also, it was recommended that more funds and time should be devoted by firms for packaging and branding.

 

CHAPTER ONE

INTRODUCTION

1.O BACKGROUND OF STUDY

1.1 STATEMENT OF THE PROBLEMS 
This study intends to find out the effects of packaging and branding  on marketing productivity of locally made product with kingmos paint Lid. Being out  local point study.
It is generally known by marketers that the nature of a  product affect consumers behavior toward it.  A  product that is not well packaged and branded is not usually purchased by  consumes. In this many firms pay little attention to the areas of packaging and branding of their products. Most products are poorly packaged and  as ad result of this, they record low sales volumes, which may not even lead to break- even point on the  part of the producing firms. Hence, losses may occur.
Further more, the kind of brand names used for a product by a market also has to be one that can overshadow those of competitors producing the same product. However, marketers do not take much time to make good branding decision. As a result of this, thee product is not well communicated to the target  market hence low sales results.
Could it be that such firms or marketers do not have adequate capital to embark upon good packaging for their products?

1.2 OBJECTIVE OF THE STUDY 
       The objectives of this study are the following: 
1.    To examine the scope of packaging and branding of product. 2.  To fine out reasons why firm package and brand their      products.
3.    To find out the effects of packaging and branding on firm’s        marketing productivity.
4.    To identify the factors that has contributed to packaging growing use as a marketing  tool.

5.    To find out the relationship existing between branding of products and the creation of corporation images.

1.3  SIGNIFICANCE OF THE STUDY
Firstly, the study will be useful to manufactures in knowing that good packaging and branding lead to both high sales volume and creates good corporate images and identifies through  repeated buys by consumers.
Secondly, it will be useful to consumers in knowing that they have the right to well package and branded products so as to be selective in buying quality products.
Thirdly, it pinpoints the various brand name decisions that will be useful to various categories of manufactures. 
Fourthly, the study will contribute to the existing wealth of knowledge in the areas of product packaging and branding. 
Finally, it will help to provide valid information for future researchers eon the topic.

1.4  RESEARCH QUESTION
For the purpose of this study, the following research question  are being asked:

  1. What type of brand name strategy dose peacock paint Ltd adopt  for its products?
  2. What is the major reason for the firm’s branding of its products?
  3. why  does the firm package its products in his  present day ?
  4. what effect dose packaging and branding have on the marketing productivity of the firm’s products?
  5. What problem’s are encounter by the firm [in making branding and packaging decision for its products?

Get the complete project »


Instant Share On Social Media:


Can't find what you are looking for?
Call (+234) 07030248044.

OTHER SIMILAR MARKETING PROJECTS AND MATERIALS

A CRITICAL STUDY OF THE IMPACT OF ADVERTISING ON CONSUMERS PATRONAGE

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 73 ::   Attributes: Questionnaire, Data Analysis  ::   2237 engagements

CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Marketing is the management process aimed at identifying, anticipating, analysis and satisfying human needs and wants through exchanges as efficientl...Continue reading »

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 73 ::   Attributes: Questionnaire, Data Analysis,Abstract  ::   15387 engagements

CHAPTER ONE INRODUCTION Marketing concentrate on the buyers or consumers determining their needs and desires, educating the regard to the availability of products and to important products features ...Continue reading »

A STUDY OF THE PRODUCT DISTRIBUTION SYSTEM IN THE BREWERY INDUSTRY

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 71 ::   Attributes: Questionnaire, Data Analysis  ::   2059 engagements

ABSTRACT This project which is a modest attempt to study the distribution system in the brewery industry taking consolidated breweries plc Awomama, brewery of “33” export large beer as a ...Continue reading »

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A Case Study of NASCO Marketing Company)

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 80 ::   Attributes: Questionnaire, Data Analysis,Abstract  ::   28134 engagements

CHAPTER ONE 1.1. INTRODUCTION In our contemporary world, advertising serves as one of the media vehicle through which any organization or potential buyers of goods and services and to form direct com...Continue reading »

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS ( A CASE STUDY OF NASCO MARKETING COMPANY)

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 71 ::   Attributes: Questionnaire, Data Analysis,Abstract  ::   13869 engagements

ABSTRACT Promotional mix variables differ in effectiveness in generating consumer interest and influencing purchase decision. In this study, an attempt is made to evaluate the effectiveness of adverti...Continue reading »

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT HARCOURT METROPOLIS

 Format: MS WORD ::   Chapters: 1 - 5 ::   Pages: 77 ::   Attributes: Questionnaire, Data Analysis, Abstract  ::   3897 engagements

CHAPTER ONE INTRODUCTION 1.1. Background of the Study Every organization must recognize that the success of any manufactured product or service rendered depends on its level of acceptance in the ma...Continue reading »

What are looking for today?

WHAT OUR CUSTOMERS ARE SAYING:
  • 1. Abubakar Sani from Nigerian Investment Promotion Commission said "I had a wonderful experience using ProjectClue, they delivered not only on time, but the content had good quality. I recommend ProjectClue for any project research work.".
    Rating: Excellent
  • 2. Ogunniran Olawale from Ekiti state university said "Projectclue is really safe and reliable Quick access to project works Nice customer service Fast delivery of request Recommend this toy fellow students ".
    Rating: Excellent
  • 3. Fahat Nasir from isa kaita college of education dutsinma said "Fish farming a solution unemployment ".
    Rating: Very Good
  • 4. Ajimbi Oluwarotimi from Theology school osun said "Good ".
    Rating: Very Good
  • 5. Clement Abdullahi Ogiji from National Open University of Nigeria said "I am a living witness and have recommended project clue to a lot of students, so far none have been disappointed, very reliable and, trustworthy and dependable".
    Rating: Excellent
  • 6. Jhuee from Sultan national high school said "Good quality. I recommend project clue for any project research work.".
    Rating: Excellent