ProjectClue.com We're Ready, Call Us

(+234) 07030248044

Project Topic:

Audience Perception and Believability of Social Media Advert In Nigeria( A study of Facebook)

Project Information:

 Format: MS WORD ::   Chapters: 1 - 5 ::   Pages: 58 ::   Attributes: Questionnaire, Data Analysis, Abstract  ::   67 people found this useful

Project Department:

MARKETING UNDERGRADUATE PROJECT TOPICS, RESEARCH WORKS AND MATERIALS

Project Body:

Abstract

The research examines audience perception and believability of social media advertisement with a focus on Facebook adverts among University of Lagos Students. The rationale for carrying out this study is on the observation that lots of companies and individuals are now promoting their brand online particularly through social media. Survey research method was used and questionnaire was also adopted to gather data from over 100 respondents that were drawn among UNILAG students using non-probability sampling method. Also, the data collected were analysed in frequency and percentage tables. Findings show that many of the respondents trust and patronise products and services shared on Facebook. They also admitted that they clicked on like, share, comment and view advert on social media very often. The challenges facing social media users in patronizing goods and services online were attributed to fear of been duped, poor browsing data and service to stay long on a social media and blogs. It was recommended that companies and individuals should watch over some sites that may be using their name or related to dupe people online. All effort should be developed to ensure that fraud is minimized to the barest minimum, so that people especially, the internet users can have a rest of mind to shop online and receive their products and services.

Get the complete project »

Instant Share On Social Media:

OTHER SIMILAR MARKETING PROJECTS AND MATERIALS

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 75 ::   Attributes: Questionnaire, Data Analysis,Abstract  ::   8118 engagements

Chapter one Introduction 1.1. Background of the study Marketing is an integral part of any organization. This would help increase customer base and make an organization very popular if adequately a...Continue reading »

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 67 ::   Attributes: Questionnaire, Data Analysis,Abstract  ::   20971 engagements

CHAPTER ONE 1.1. INTRODUCTION Advertiser’s primary mission is to reach prospective customers and influence their awareness, attitudes and buying behaviour. They spend a lot of money to keep in...Continue reading »

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 73 ::   Attributes: Questionnaire, Data Analysis,Abstract  ::   6623 engagements

CHAPTER ONE INRODUCTION Marketing concentrate on the buyers or consumers determining their needs and desires, educating the regard to the availability of products and to important products features ...Continue reading »

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS ( A CASE STUDY OF NASCO MARKETING COMPANY)

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 71 ::   Attributes: Questionnaire, Data Analysis,Abstract  ::   6375 engagements

ABSTRACT Promotional mix variables differ in effectiveness in generating consumer interest and influencing purchase decision. In this study, an attempt is made to evaluate the effectiveness of adverti...Continue reading »

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 75 ::   Attributes: Questionnaire, Data Analysis,Abstract  ::   5377 engagements

The article on this topic (analysis of promotion mix as a tool of marketing communication) is an extract from literature review of the project material. The complete project work would be made availab...Continue reading »

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 75 ::   Attributes: Questionnaire, Data Analysis,Abstract  ::   7609 engagements

CHAPTER ONE INRODUCTION Personal selling is an important component of the overall marketing strategy of an organization. According to Adamu (200) personal selling is the presentation of a persuasive...Continue reading »

What are looking for today?

WHAT OUR CUSTOMERS ARE SAYING:
  • 1. Hassan Dardisu from Maryam Abacha American University Niger said "This’s very wonderful experience. ".
    Rating: Excellent
  • 2. Hassan Dardisu from Maryam Abacha American University Niger said "This’s very wonderful experience. ".
    Rating: Excellent
  • 3. Jamilu Idris Muhd from Sule Lamido University Kafin Hausa said "very wonderful effort".
    Rating: Excellent
  • 4. Abubakar Khalifah @Pkhal_Official from Bayero university kano (BUK) said "Indeed very knowledgeable and helpful. EXCELLENT!!!".
    Rating: Excellent
  • 5. Rabi At Babandi Ibrahim from Federal University gwagwalada said "Thanks very much for your wonderful and amazing solution may the almighty god help you ameen ".
    Rating: Very Good
  • 6. Rabi At Babandi Ibrahim from Federal University gwagwalada said "Thanks very much for your wonderful and amazing solution may the almighty god help you ameen ".
    Rating: Very Good

Leave a comment: