COMPARISON OF SOCIAL MEDIA AND RADIO STATIONS N THE ASSESSMENT OF NEWS INFORMATION

CHAPTER ONE

1.0 Introduction

1.1 Background of the Study

A century and a half ago, communication between countries involved physical presence. Once, a reporter had to run as fast as possible back to the newsroom after interviewing and tried to beat the competition to print. With the advent of the digital age, the role of the journalist changed.

The inception of information communication technology such as the internet has made it possible to find out about events without actually being there. Journalists can report news across the world over the internet.

Throughout history, developments in technology and communication have gone hand-in-hand, and the latest technological developments such as the internet have resulted in the advancement of the science of communication to a new level. The process of human communication has evolved over the years, with many path-breaking inventions and discoveries heralding revolutions. The invention of pictographs or the first written communication in the ancient world brought about written communication. These writings were on stone and remained immovable.

The invention of paper, papyrus, and wax, culminating in the invention of the printing press in the 15th century made a possible transfer of documents from one place to another, allowing for uniformity of languages over long distances. Lawal, A.T. (2005). The latest revolution is the widespread application of electronic technology such as electronic waves and signals to communicate, manifesting in the electronic creation and transfer of documents over the World Wide Web (www.wikipediacom)

Social media which are a form of electronic communication have become the highest activity on the internet. They refer to social networking websites developed specifically to help people share their views and stay in touch with their friends, relatives, and well-wishers.

fake profiles and began losing members. Some of those members went to MySpace, which had actually started in 1999 but became better known in 2003. Its roots are a little muddy because it received financial and logistical support from another company called e-Universe, and most of the early users were e-Universe employees but Tom Anderson and Chris DeWolfe are given credit for much of the innovations and success of the site which built up to 115 million users worldwide. Members post bios, photos, blogs, videos, and other things that strike their fancy, and some TV programs to air on MySpace. In 2005, Rupert Murdoch‟s News Corporation (parent of Fox Broadcasting) bought MySpace for 580 million dollars.

Similarly, Twitter is an online social networking service and microblogging service that enables its users to send and read text-based messages of up to 140 characters, known as “tweets”. Olayinka, S. O. (2014)

1.2 Statement of the Problem

Social media have certainly changed the way journalists work, how stories are developed and disseminated. Social media or online journalism places far more power in the hands of the users allowing the reader to challenge the traditional role of information dissemination. Traditional media have been forced to adopt the new media from wider reach and accessibility.

To this end, the research is geared towards comparing social media and radio stations on the assessment of news information using Twitter and Splash F.M Ibadan.

1.2 Objectives of the Study

The study had the following objectives:

To ascertain whether University of Ibadan students’ prefer Twitter to Splash FM .

To examine factors influence students’ preference for Twitter over Splash fm and why if

To ascertain some of the problems confronting social networking sites as source of information particularly twitter.

Research Questions

To what extent do University Ibadan students’ prefer Twitter to Splash FM?What factors influence students’ preference for Twitter and why if yes?What are the problems of social networking sites as source of information?

1.5 Scope of the Study

The scope of this study has been narrowed down to focus on University of Ibadan students. The demographic factors of the students will be examines such as academic levels, age, course of study, gender, marital status and other before the structuring and administration of research instrument (questionnaire). With the view possibly ascertain the degree of communication effectiveness due to technology change.

1.6 Significance of the Study

This study will be of immeasurable importance to journalists, media organizations, news agencies, editors, lecturers and students in the field of journalism and mass communication as well as other researchers who will want to embark on same study the future.

The study will help journalists to source useful information by using social media networking tools well as provide them with a guide on how to write online stories. It will also help journalists to interact with their audience and identify their information needs. The study will also help journalists who have rarely embraced social media to do so in order to increase their productivity.

1.7 Limitation to the Study

Duration for the research work is relatively short.Stress emanated from other academic activities is also another constrain.Little materials are also available because the work is relatively new.

1.8 Definition of Terms

Information Technology: It refers to the application of computers and telecommunications equipment to store, retrieve, transmit and manipulate data, it also encompasses other information distribution technologies such as television and telephones, computer hardware, software, electronics, semiconductors, internet, telecom equipment, e-commerce and computer services.

Social Networking: A group of internet-based applications that build on the ideological and technological foundations of web 2.0 and that allow the creation and exchange of user-generated content. (Kaplan and Haenlein, 2010)