The purpose of the project, Effect of Advertising on a Company’s Product. The aim of the project is to explicate more light on the usefulness of advertising on a company’s product. In the process of preparing this project resort has been made to primary source of data collection furthermore questionnaires were administered in the organizational approached for data from the study it was observed among others that the company’s under study does not use. In conclusion was recommended that advertising is important discovered that most company are rarely involved in a advertising done by the producing companies of such goods.
OTHER SIMILAR MARKETING PROJECTS AND MATERIALS
MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS
Chapter one Introduction 1.1. Background of the study Marketing is an integral part of any organization. This would help increase customer base and make an organization very popular if adequately a...Continue reading »
THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE
CHAPTER ONE 1.1. INTRODUCTION Advertiser’s primary mission is to reach prospective customers and influence their awareness, attitudes and buying behaviour. They spend a lot of money to keep in...Continue reading »
A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING
CHAPTER ONE INRODUCTION Marketing concentrate on the buyers or consumers determining their needs and desires, educating the regard to the availability of products and to important products features ...Continue reading »
ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS ( A CASE STUDY OF NASCO MARKETING COMPANY)
ABSTRACT Promotional mix variables differ in effectiveness in generating consumer interest and influencing purchase decision. In this study, an attempt is made to evaluate the effectiveness of adverti...Continue reading »
ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION
The article on this topic (analysis of promotion mix as a tool of marketing communication) is an extract from literature review of the project material. The complete project work would be made availab...Continue reading »
EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH
CHAPTER ONE INRODUCTION Personal selling is an important component of the overall marketing strategy of an organization. According to Adamu (200) personal selling is the presentation of a persuasive...Continue reading »
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