This study seeks to appraise the effect of personal selling in the marketing of industrial product with special reference to first aluminum company ltd.
BACKGROUND OF THE STUDY
This research work deals with the effort of personal selling on the marketing of industrial product . Those industrial firm and institution that have recognized the usefulness of promotion public relation, and publicity, they end up sending more money in those other promotion with out achieving their corporate objectives.
Personal selling unlike other promotional tools communicates information about companies product to the prospects inter personals basis. The communication of information about company product to the prospects by the others promo tools are done on impersonal basis (Nebo Olwudili (2009:9)
in industrial marketing there is no other promo tools that brings the firms and prospective buyers into divided content the only promo tool that makes this possible is personal selling personal selling therefore, is of greater significance for marketers of industrial goods than that for consumer goods.
It is another promo tools used for the achievement of marketing attention and spontaneous purchases. Obiesike (2003:157) defined personal selling as oral presentation in a conversation with one or more prospect purchases.
1.2 STATEMENT OF THE PROBLEM
Despite the popularly acclaimed benefit of personal selling , industrial firm still seem to have it as the least choice in their scheme of things for promotion that will speed of the growth of the business
The cost of personal selling is too high for industrial firm to shoulder therefore they baulk at it
sale men of industrial firms are during in the discharge of personal selling growth
the industrial firm have low turn over therefore they cannot afford the cost personal selling despite its necessity
both the public and the firm see it as on awkward means of promotional and marketing growth
The target market of industrial product is not as target market for consumer product.
1.3 OBJECTIVE OF THE STUDY
The purpose of this study is to examine the following
The effect of personal selling and marketing growth in the marketing of industrial product
The benefit of personal selling to
The product company
To marketing growth
The problem of sales man in personal selling activities
The contribution of personal selling to
Total net profit
1.4 RESEARCH QUESTION
Does personal selling contribute to marketing growth of the industrial product
Are salesmen adequately remunerated to embark on aggressive personal selling for the industrial firm?
Does the high cost of personal selling constrains the choice of those promotional tools
How is personal selling benefit to the marketing of industrial product
Does personal selling achieve the company’s marketing objective?
Can't find what you are looking for?
Call (+234) 07030248044.
OTHER SIMILAR MARKETING PROJECTS AND MATERIALS
A CRITICAL STUDY OF THE IMPACT OF ADVERTISING ON CONSUMERS PATRONAGE
CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Marketing is the management process aimed at identifying, anticipating, analysis and satisfying human needs and wants through exchanges as efficientl...Continue reading »
A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING
CHAPTER ONE INRODUCTION Marketing concentrate on the buyers or consumers determining their needs and desires, educating the regard to the availability of products and to important products features ...Continue reading »
A STUDY OF THE PRODUCT DISTRIBUTION SYSTEM IN THE BREWERY INDUSTRY
ABSTRACT This project which is a modest attempt to study the distribution system in the brewery industry taking consolidated breweries plc Awomama, brewery of “33” export large beer as a ...Continue reading »
A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)
ABSTRACT This study sought to determine the effects of packaging and branding on marketing productivity of Local made products with kingmos paints Ltd, Uyo take as the focal point of study. A d...Continue reading »
ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A Case Study of NASCO Marketing Company)
CHAPTER ONE 1.1. INTRODUCTION In our contemporary world, advertising serves as one of the media vehicle through which any organization or potential buyers of goods and services and to form direct com...Continue reading »
ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS ( A CASE STUDY OF NASCO MARKETING COMPANY)
ABSTRACT Promotional mix variables differ in effectiveness in generating consumer interest and influencing purchase decision. In this study, an attempt is made to evaluate the effectiveness of adverti...Continue reading »
What are looking for today?
THE IMPACT OF HUMAN RESOURCE PLANNING ON ORGANIZATIONAL PERFORMANCE
88,525 people found this useful
IMPACT OF E-LEARNING ON THE ACADEMIC PERFORMANCE OF UNDERGRADUATE STUDENTS (A CASE STUDY OF NATIONAL...
68,707 people found this useful
IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR
60,814 people found this useful
TAX ADMINISTRATION IN NIGERIA: CHALLENGES AND PROSPECTS, A CASE STUDY OF LAGOS STATE BOARD OF INTERN...
57,390 people found this useful
THE EFFECT OF SOCIAL MEDIA ON STUDENTS PERFORMANCE IN LEARNING LISTENING COMPREHENSION
57,363 people found this useful
THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE
55,187 people found this useful