The embellishment of business including non profit organization and education services require that, the firms make key decisions. This discussion effect the total marketing programs of the firms simply put the marketing strategy. However one vital are such of decision which demand proper attention is the promotional policies and programmes to inform, persuade and educate its target audience of the existence of the organization and their services, although creation of demand for a firms product may be the ultimate objectives.
1.1 BACKGROUND OF THE STUDY
Firm must put in place a set of activities aimed at stimulating demand for the service, this may involve demanding the optimal combination of the promotional mix advertising sales promotion, personal selling, publicizing, public relations, direct marketing and packaging is achieve its promotional objectives the optimum blend is a function of the promotion. With the educational institution in imo state, there is need to appraise the promotional strategies used by the educational institution in facing competition in the institution which is being keener everyday.
1.2 STATEMENT OF PROBLEM
Inadequate customers patronage and often given by entrepreneur as a major cause of their failure. A careful review of their circumstances often reveals abnormality ignorgance of the need for promotional skill or deliberate neglect of the necessary strategies. Quite often marketers are very optimistic about sales (patronage) they conceive the wrong motion towards the promotion strategy, there are need for promotional strategies in the education institution because most of this potential student are not aware of educational institution like tutorial institution (University as a result of many educational institution lack coordinated promotional strategies).
OBJECTIVES OF THE STUDY
The promotional objectives of this study is to evaluate the promotional activities in the marketing of education service in imo states metropolis with particular the interest on federal polytechnic Nekede Owerri.
To determine the extent to which consumers users of the educational system federal polytechnic Nekede Owerri.
To determine the impact of promotional strategies on consumers interest for educational services.
To determine the extent promotional activities educational institution services achieve the institutional promotional objectives.
To determine the impact of promotional activities of consumers (students) on their performance towards the institution (federal polytechnic Owerri).
To examine the major set back on promotional activities of education.
To make appropriate recommendation base on the findings of the study.
1.4 RESEARCH QUESTIONS
Based on the problem and objective of this study the following research questions have been formulated.
Does promotional activities of educational institution led to increase awareness of institution to its users?
Does promotional law effect negatively on promotional activities of educational services?
Does promotional activity of education institution lead to increase consumers (student) patronage?
To what extent does promotional activity adopted by the institution in imo state metropolis?
Can't find what you are looking for?
Call (+234) 07030248044.
OTHER SIMILAR MARKETING PROJECTS AND MATERIALS
A CRITICAL STUDY OF THE IMPACT OF ADVERTISING ON CONSUMERS PATRONAGE
CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Marketing is the management process aimed at identifying, anticipating, analysis and satisfying human needs and wants through exchanges as efficientl...Continue reading »
A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING
CHAPTER ONE INRODUCTION Marketing concentrate on the buyers or consumers determining their needs and desires, educating the regard to the availability of products and to important products features ...Continue reading »
A STUDY OF THE PRODUCT DISTRIBUTION SYSTEM IN THE BREWERY INDUSTRY
ABSTRACT This project which is a modest attempt to study the distribution system in the brewery industry taking consolidated breweries plc Awomama, brewery of “33” export large beer as a ...Continue reading »
A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)
ABSTRACT This study sought to determine the effects of packaging and branding on marketing productivity of Local made products with kingmos paints Ltd, Uyo take as the focal point of study. A d...Continue reading »
ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A Case Study of NASCO Marketing Company)
CHAPTER ONE 1.1. INTRODUCTION In our contemporary world, advertising serves as one of the media vehicle through which any organization or potential buyers of goods and services and to form direct com...Continue reading »
ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS ( A CASE STUDY OF NASCO MARKETING COMPANY)
ABSTRACT Promotional mix variables differ in effectiveness in generating consumer interest and influencing purchase decision. In this study, an attempt is made to evaluate the effectiveness of adverti...Continue reading »
What are looking for today?
THE IMPACT OF HUMAN RESOURCE PLANNING ON ORGANIZATIONAL PERFORMANCE
88,525 people found this useful
IMPACT OF E-LEARNING ON THE ACADEMIC PERFORMANCE OF UNDERGRADUATE STUDENTS (A CASE STUDY OF NATIONAL...
68,708 people found this useful
IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR
60,815 people found this useful
TAX ADMINISTRATION IN NIGERIA: CHALLENGES AND PROSPECTS, A CASE STUDY OF LAGOS STATE BOARD OF INTERN...
57,392 people found this useful
THE EFFECT OF SOCIAL MEDIA ON STUDENTS PERFORMANCE IN LEARNING LISTENING COMPREHENSION
57,364 people found this useful
THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE
55,188 people found this useful