The rate of consumption of a particular product is not only determined by the desire of the consumer but also by the level of adverting of the product to the consumer. Advertising therefore is regarded as a very important part of marketing mix. This project is aimed at investigating the impact of advertising on the consumption of noodle foods in Nigeria. In actualizing this, questionnaires where designed and shared among different age brackets and sex and the responses obtained help in drawing possible conclusion to this project that was realized. advertising plays a vital role in the consumption of noodle food in Nigeria. Possible recommendation where made in order to improve on the advertising strategies to enhance further consumption of noodle foods.
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