ProjectClue.com We're Ready, Call Us

(+234) 07030248044

Project Topic:

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

Project Information:

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 75 ::   Attributes: Questionnaire, Data Analysis,Abstract  ::   2,228 people found this useful

Project Department:

MARKETING UNDERGRADUATE PROJECT TOPICS, RESEARCH WORKS AND MATERIALS

Project Body:

The article on this topic (The impact of product differentiation strategies on sales performance of an organization) is an extract from the complete project material. The complete project work would be made available when you subscribe for the full material.

 

CHAPTER ONE

INTRODUCTION

The World is fast becoming a global village and a necessary tool for this process is communication of which communication is a key player.

 The development in the telecommunication industry all over the world is very rapid as one innovation replaces another in a matter of weeks.  A major breakthrough is the wireless telephone system which comes in either fixed wireless telephone lines or the global system of mobile communication (GSM) communication without doubt is a major driver of any economy. Emerging trends in socio economic growth shows a high premium being placed on information and communication technology (ICT) by homes, organization and nations.

 Nigeria is not left out in this race for rapid development as the nations economy has been subject to years of economic reversal via mismanagement and bad leadership. The Nigeria telecommunication  sector was grossly underdeveloped before the sector was deregulated under the military regime of General Ibrahim Babagida in 1992 with the establishment  of a regulatory body; the Nigeria Communication Commission  (NCC). So far the NCC has issued various licenses to private communication operators this include (7) seven fixed telephone providers that have activated 90,000 lines; 45 Internet Service Providers with a customer of about 17,000. Several VSAT service providers are in operations and have improved financial intermediation by providing on-line banking services to bank in Nigeria. These licenses allowed Private Telephone  Operators ( PTOs)  to roll out both fixed wireless telephone lines and analogue mobile phones. The return of democracy in 1992 paved the way for the granting of GSM license to (3) three service providers: MTN NIGERIA, CELTEL WIRELESS NIGERIA AND NITEL PLC  now TRANSCORP in 2001.

 

1.1. BACKGROUND OF THE STUDY:

The journey to success in Nigeria’s telecommunication industry has been long and tortuous facilities in Nigeria were first established in 1886 by the colonial administration. At independence in 1960, with a population of roughly 40 million people. The country only has about 18,724 phone lines for use. This translated to a tele density  of about  0.5 telephone network consisted of 121 exchange of which 116 were of the manual (magneto) type and only 5 were automatic.

Between 1960 and 1985, the telecommunication sector consisted of the department of Post & Telecommunication ( P&T) in charge of internal network and a limited liability company, the Nigeria External Telecommunication NET Limited is responsible for the external telecommunications (Services) NET provides the gateway to the outside world.  The installed switching capacity at the end of 1985 was about 20,000 lines as against the planned target of about 460,000. All the exchanges were analogue, telephone penetration remained poor equaling 1 telephone  line to 440 inhabitants well below the target of 1 telephone to 100 inhabitants recommended by ITU for developing countries. The quality of services was largely unsatisfactory.

 

1.2. STATEMENT OF THE PROBLEM

The most obvious problems of telecommunication service like GLO (NIG) LTD is how to provide effective services to the nation has been yearning for an improved telecommunication services for a long period of time. In response to that, the Federal Government provided for the creation of a company that will function purely on commercial basis

Get the complete project »

Instant Share On Social Media:

OTHER SIMILAR MARKETING PROJECTS AND MATERIALS

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 75 ::   Attributes: Questionnaire, Data Analysis,Abstract  ::   7663 engagements

Chapter one Introduction 1.1. Background of the study Marketing is an integral part of any organization. This would help increase customer base and make an organization very popular if adequately a...Continue reading »

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 67 ::   Attributes: Questionnaire, Data Analysis,Abstract  ::   19879 engagements

CHAPTER ONE 1.1. INTRODUCTION Advertiser’s primary mission is to reach prospective customers and influence their awareness, attitudes and buying behaviour. They spend a lot of money to keep in...Continue reading »

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 73 ::   Attributes: Questionnaire, Data Analysis,Abstract  ::   6246 engagements

CHAPTER ONE INRODUCTION Marketing concentrate on the buyers or consumers determining their needs and desires, educating the regard to the availability of products and to important products features ...Continue reading »

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS ( A CASE STUDY OF NASCO MARKETING COMPANY)

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 71 ::   Attributes: Questionnaire, Data Analysis,Abstract  ::   6031 engagements

ABSTRACT Promotional mix variables differ in effectiveness in generating consumer interest and influencing purchase decision. In this study, an attempt is made to evaluate the effectiveness of adverti...Continue reading »

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 75 ::   Attributes: Questionnaire, Data Analysis,Abstract  ::   5123 engagements

The article on this topic (analysis of promotion mix as a tool of marketing communication) is an extract from literature review of the project material. The complete project work would be made availab...Continue reading »

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 75 ::   Attributes: Questionnaire, Data Analysis,Abstract  ::   7190 engagements

CHAPTER ONE INRODUCTION Personal selling is an important component of the overall marketing strategy of an organization. According to Adamu (200) personal selling is the presentation of a persuasive...Continue reading »

What are looking for today?

WHAT OUR CUSTOMERS ARE SAYING:
  • 1. Jamilu Idris Muhd from Sule Lamido University Kafin Hausa said "very wonderful effort".
    Rating: Excellent
  • 2. Abubakar Khalifah @Pkhal_Official from Bayero university kano (BUK) said "Indeed very knowledgeable and helpful. EXCELLENT!!!".
    Rating: Excellent
  • 3. Rabi At Babandi Ibrahim from Federal University gwagwalada said "Thanks very much for your wonderful and amazing solution may the almighty god help you ameen ".
    Rating: Very Good
  • 4. Rabi At Babandi Ibrahim from Federal University gwagwalada said "Thanks very much for your wonderful and amazing solution may the almighty god help you ameen ".
    Rating: Very Good
  • 5. Harry Harris Haniel from Ahmadu Bello University said "Good content ".
    Rating: Very Good
  • 6. Abdulrah-man Abdullahi from University of Benin said "A big thanks to the team for the effort exerted towards the completion of this academic piece. Projectclue shall always be referred to those seeking academic assistance.".
    Rating: Excellent

Leave a comment: