This project investigates “The Impacts of Pricing in Marketing of Coke Drinks in Enugu State” Every individual is interested in the prices, so everyone whether a consumer or a producer is affected by rise or fall in price. The purpose of this research work is to lay emphasis on the important of pricing in other to achieve a target return on capital invested by the organization, to develop forecast for sales and gross profit considering all the various internal and external factors that are relevant to the forecast. The literatures were reviewed. The researcher made use of both primary and secondary data, which were collected using questionnaire, personal interview, written materials or work of other journals, textbooks, handouts. And questionnaire were distributed, hypothesis formulated were tested. Finally, the findings of the study, it is recommended that:
a. The company should put into consideration the company’s products over all corporate objectives profit maximization before their selling prices.|
b. In deciding pricing strategy, concerned personnel and minimization of production cost so that selling price per product is reduced which many head to increase in turnover and net profit.
Can't find what you are looking for?
Call (+234) 07030248044.
OTHER SIMILAR MARKETING PROJECTS AND MATERIALS
A CRITICAL STUDY OF THE IMPACT OF ADVERTISING ON CONSUMERS PATRONAGE
CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Marketing is the management process aimed at identifying, anticipating, analysis and satisfying human needs and wants through exchanges as efficientl...Continue reading »
A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING
CHAPTER ONE INRODUCTION Marketing concentrate on the buyers or consumers determining their needs and desires, educating the regard to the availability of products and to important products features ...Continue reading »
A STUDY OF THE PRODUCT DISTRIBUTION SYSTEM IN THE BREWERY INDUSTRY
ABSTRACT This project which is a modest attempt to study the distribution system in the brewery industry taking consolidated breweries plc Awomama, brewery of “33” export large beer as a ...Continue reading »
A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)
ABSTRACT This study sought to determine the effects of packaging and branding on marketing productivity of Local made products with kingmos paints Ltd, Uyo take as the focal point of study. A d...Continue reading »
ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A Case Study of NASCO Marketing Company)
CHAPTER ONE 1.1. INTRODUCTION In our contemporary world, advertising serves as one of the media vehicle through which any organization or potential buyers of goods and services and to form direct com...Continue reading »
ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS ( A CASE STUDY OF NASCO MARKETING COMPANY)
ABSTRACT Promotional mix variables differ in effectiveness in generating consumer interest and influencing purchase decision. In this study, an attempt is made to evaluate the effectiveness of adverti...Continue reading »
What are looking for today?
THE IMPACT OF HUMAN RESOURCE PLANNING ON ORGANIZATIONAL PERFORMANCE
88,525 people found this useful
IMPACT OF E-LEARNING ON THE ACADEMIC PERFORMANCE OF UNDERGRADUATE STUDENTS (A CASE STUDY OF NATIONAL...
68,708 people found this useful
IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR
60,815 people found this useful
TAX ADMINISTRATION IN NIGERIA: CHALLENGES AND PROSPECTS, A CASE STUDY OF LAGOS STATE BOARD OF INTERN...
57,390 people found this useful
THE EFFECT OF SOCIAL MEDIA ON STUDENTS PERFORMANCE IN LEARNING LISTENING COMPREHENSION
57,364 people found this useful
THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE
55,187 people found this useful