The purpose of set up a business is to achieve set objective. To achieve objective, a lot of activities are involved such as packaging, promotion, pricing, planning e. t. c packaging as one of the business activities has contributed to business growth through aiding in product promotion, protection, segmentation, convenience (handy), economy etc. Most products would have been difficult to sell or handle without packaging. It forms the integral part of a product which the consumers refer as the entire product. With the aid of this project organization, individuals are help to understand why packaging is a vital business activity. The work is designed to identify the problems, importance and why a company should package its products. It also enable organization to know types of packaging, packaging techniques, features of packaging, e. t. c the study is aimed at critically evaluating the importance of packaging as a tool for implementing accompany marketing programmes. Chapter one of this study is a general introduction to the topic while chapter two view some previous work on the subject matter. Chapter three is an outline of the various techniques and the methodology employed in the study. Chapter four covers the analysis, presentation and testing of relevant data. Finally recommendation and conclusion are drawn.
OTHER SIMILAR MARKETING PROJECTS AND MATERIALS
MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS
Chapter one Introduction 1.1. Background of the study Marketing is an integral part of any organization. This would help increase customer base and make an organization very popular if adequately a...Continue reading »
THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE
CHAPTER ONE 1.1. INTRODUCTION Advertiser’s primary mission is to reach prospective customers and influence their awareness, attitudes and buying behaviour. They spend a lot of money to keep in...Continue reading »
A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING
CHAPTER ONE INRODUCTION Marketing concentrate on the buyers or consumers determining their needs and desires, educating the regard to the availability of products and to important products features ...Continue reading »
ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS ( A CASE STUDY OF NASCO MARKETING COMPANY)
ABSTRACT Promotional mix variables differ in effectiveness in generating consumer interest and influencing purchase decision. In this study, an attempt is made to evaluate the effectiveness of adverti...Continue reading »
ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION
The article on this topic (analysis of promotion mix as a tool of marketing communication) is an extract from literature review of the project material. The complete project work would be made availab...Continue reading »
EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH
CHAPTER ONE INRODUCTION Personal selling is an important component of the overall marketing strategy of an organization. According to Adamu (200) personal selling is the presentation of a persuasive...Continue reading »
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