ProjectClue.com WhatsApp or Call Us

projectclue whatsapp icon07030248044

Project Topic:

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND ACCOUNTABILITY IN GOVERNMENT

Project Information:

 Format: MS WORD ::   Chapters: 1 - 5 ::   Pages: 78 ::   Attributes: Questionnaire, Data Analysis,Abstract  ::   3,926 people found this useful

Project Department:

MARKETING UNDERGRADUATE PROJECT TOPICS, RESEARCH WORKS AND MATERIALS

Project Body:

CHAPTER ONE

INTRODUCTION

1.1      BACKGROUND TO THE STUDY
For mass media to effectively and efficiently promote responsibility and accountability in government, it must first tackle and curb the rate at which corruption is moving in Nigeria.
Therefore, this project work examines different ways at which mass media serve as an impediment to corruption. It also considers how the media can be strengthened to enhance their role in curbing corruption for responsibility and accountability in power. Corruption remains a symptom of a poorly functioning state as witnessed in most developing countries such as Nigeria. Indeed, those who give and receive bribes can expropriate a nation’s wealth, leaving little or nothing for the poorest citizens. Highly corrupt countries often face particular challenges even when controlled by reform-minded rulers. Reforming public institutions and government policies is essential but poverty limits available options. Policymakers, however, can arrive at plausible solution only after understanding corruption’s effect on the efficiency and equity of an economic system (Nwaobi, 2004).
The history of corruption in Nigeria is strongly rooted in the over 29years of military rule, out of 52years of her statehood since 1960. Successive military regime subdued the rule of law, facilitated the wanton looting of the public treasury, decapitated public institutions and free speech and instituted a secret and opaque culture in the running of government business. Corruption became the dominant guiding principle for running affairs of state. The period witnessed a total reversal and destruction of every good thing in the country (Ribadu, 2006). The military took corruption to its highest level ever. Ironically, as previously stated, when military seized power from democratically elected government, pervasive corruption was cited as the justification. It is clear the military regime were worse than civilian regime as far as corruption was concerned. This explains the reasons for the multiplicity of corruption and the further decimation of available resources for national development. (Akinseye George, 200). Decrees were formulated and promulgated by the military government to frustrate and censor the media and surpass the masses.
Political activities assumed a dangerous dimension as contestant see their victory as the ticket  to loot and amass  wealth. Specifically, corruption became legitimized, especially during the regime of Babagida and Abacha (1985-1998), with huge revenue but wasteful spending, and nothing to show in term of physical development. The culture of corruption through what Nigerians has come to know, as settlement syndrome became part of the country’s political culture. All the positive value for development were jettisoned. Government agencies that were the pilot of social-economic development were decimated. The decline in the education sector today has its roots in the period (Nwaka).
The past and present civilian governments have their own share of corruption in Nigeria. Fagbadebo (2007) opined that Nigeria presents a veritable case for understanding the connection between corruption and political malaise. Ribadu (2006a) give a graphic summary of the situation. He termed the period between 1979 and 1998 “The darkest period” in Nigeria’s history of corrupt regime. The civilians administration of 1979-1983 was bedeviled with profligacy, wanton waste. Political thuggery and coercion, disrespect for the rule of law, bare faced and free for all looting of public funds through white elephant projects. Corrupt public servants and others in the private sector bestrode the nation, masquerading as captains of business and power brokers with tainted and stolen wealth and demanded the rest of us to kowtow before them.
A critical element of a country’s anticorruption program is an effective media. The media have a dual role to play; it not only raises public awareness about corruption, it causes, consequences and possible the remedies, but also investigate and report incidences of corruption aiding oversight for responsibility and accountability in offices. The persistence of Transparency International (2000) in setting Nigeria among bottom five nations in its annual Corruption Perception Index (CPI) since 1995 is an indication that media has not performed this role effectively. This study is relevance not only because it brings to the fore the role of media in curbing corruption but to promote transparency and accountability among the government agencies, and identifies the obstacle being faced by the media in fighting against corruption.
1.2.      HISTORICAL BACKGROUND OF NIGERIA TRIBUNE
The national newspaper “Tribune” was founded in 1949 by the late chief Obafemi Awolowo. It initially maintained the status of a medium solely founded, owned and controlled by Awolowo but later incorporated under the Allied Newspapers. At present, the newspaper operates from the stable of African Newspaper of Nigeria Ltd, a private company which also publishes Sunday Tribune, with headquarter at Ibadan. African Newspaper assumed control of “The Tribune” in 1967.
With the founder’s son Oluwole Awolowo as publisher of the Tribune tittles and Chief (Mrs) HID Awolowo as chairperson of the publishing origination. One can easily argue that Chief Obafemi Awolowo founding ideals are still strong in the Nigeria Tribune.
Being a pre-independence newspaper, the Nigeria Tribune primarily inclination was nationalist. But such inclination was formed by its founder’s Socialist conviction. Awolowo’s ideological position was professed by anti-totalitarian. He expresses his view as thus:
“It’s the press wants to maintain its freedom which it inextricably interwoven with that of the citizens. It must stand unequivocally and irrevocable on the side of democracy. If this proposition is accepted, it is the bounden duty of the press to ensure that the legislative and executive organ of the state derive their authority from the masses and that the later are in the position to renew and if need be, re-assign their mandate periodically.

Get the complete project »


Instant Share On Social Media:


Can't find what you are looking for?
Call (+234) 07030248044.

OTHER SIMILAR MARKETING PROJECTS AND MATERIALS

A CRITICAL STUDY OF THE IMPACT OF ADVERTISING ON CONSUMERS PATRONAGE

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 73 ::   Attributes: Questionnaire, Data Analysis  ::   2358 engagements

CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Marketing is the management process aimed at identifying, anticipating, analysis and satisfying human needs and wants through exchanges as efficientl...Continue reading »

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 73 ::   Attributes: Questionnaire, Data Analysis,Abstract  ::   15748 engagements

CHAPTER ONE INRODUCTION Marketing concentrate on the buyers or consumers determining their needs and desires, educating the regard to the availability of products and to important products features ...Continue reading »

A STUDY OF THE PRODUCT DISTRIBUTION SYSTEM IN THE BREWERY INDUSTRY

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 71 ::   Attributes: Questionnaire, Data Analysis  ::   2147 engagements

ABSTRACT This project which is a modest attempt to study the distribution system in the brewery industry taking consolidated breweries plc Awomama, brewery of “33” export large beer as a ...Continue reading »

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

 Format: MS WORD ::   Chapters: 1 - 5  ::   Pages: 89 ::   Attributes: Questionnaire, Data Analysis,Abstract  ::   9217 engagements

ABSTRACT This study sought to determine the effects of packaging and branding on marketing productivity of Local made products with kingmos paints Ltd, Uyo take as the focal point of study. A d...Continue reading »

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A Case Study of NASCO Marketing Company)

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 80 ::   Attributes: Questionnaire, Data Analysis,Abstract  ::   28499 engagements

CHAPTER ONE 1.1. INTRODUCTION In our contemporary world, advertising serves as one of the media vehicle through which any organization or potential buyers of goods and services and to form direct com...Continue reading »

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS ( A CASE STUDY OF NASCO MARKETING COMPANY)

 Format: MS WORD ::   Chapters: 1-5 ::   Pages: 71 ::   Attributes: Questionnaire, Data Analysis,Abstract  ::   14125 engagements

ABSTRACT Promotional mix variables differ in effectiveness in generating consumer interest and influencing purchase decision. In this study, an attempt is made to evaluate the effectiveness of adverti...Continue reading »

What are looking for today?

WHAT OUR CUSTOMERS ARE SAYING:
  • 1. Abubakar Sani from Nigerian Investment Promotion Commission said "I had a wonderful experience using ProjectClue, they delivered not only on time, but the content had good quality. I recommend ProjectClue for any project research work.".
    Rating: Excellent
  • 2. Ogunniran Olawale from Ekiti state university said "Projectclue is really safe and reliable Quick access to project works Nice customer service Fast delivery of request Recommend this toy fellow students ".
    Rating: Excellent
  • 3. Fahat Nasir from isa kaita college of education dutsinma said "Fish farming a solution unemployment ".
    Rating: Very Good
  • 4. Ajimbi Oluwarotimi from Theology school osun said "Good ".
    Rating: Very Good
  • 5. Clement Abdullahi Ogiji from National Open University of Nigeria said "I am a living witness and have recommended project clue to a lot of students, so far none have been disappointed, very reliable and, trustworthy and dependable".
    Rating: Excellent
  • 6. Jhuee from Sultan national high school said "Good quality. I recommend project clue for any project research work.".
    Rating: Excellent